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mediapost.com > publications > article > 417283 > define-youtube-is-it-tv-not-everyone-thinks-so.html

Define YouTube: Is It TV? Not Everyone Thinks So 08/18/2026

1+ hour, 59+ min ago   (338+ words) YouTube’s nonstop streaming ad viewing growth has been a major headline for some time. But what about advertising revenue just for YouTube’s streaming viewing on traditional TV screens? Well, that has seen slower growth. YouTube’s share of streaming TV viewing…...

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mediapost.com > publications > article > 417000 > stranger-things-bluey-most-viewed-first-half.html

'Stranger Things', 'Bluey' Most-Viewed First-Half Shows

2+ week, 59+ min ago   (319+ words) For the first six months of 2026, Netflix’s “Stranger Things” and HBO Max's “The Pitt” claimed first- and third-place results in terms of total Nielsen-measured minutes viewed of persons two years and up -- at 23.3 billion and 21.1 billion, respectively. They were two…...

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mediapost.com > publications > article > 416945 > the-logic-behind-guns-for-hire-strategy-for-lega.html

The Logic Behind 'Guns For Hire' Strategy For Legacy Media

2+ week, 11+ hour ago   (523+ words) Mid-size network AMC Global Media did what was in its best interest with one of its biggest assets in a tough marketplace. It made an eye-popping five-year, $500 million deal with dominant streaming platform Netflix to license its biggest TV content…...

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mediapost.com > publications > article > 416945 > the-logic-behind-guns-for-hire-idea-for-legacy-m.html

The Logic Behind 'Guns For Hire' Idea For Legacy Media

2+ week, 1+ day ago   (451+ words) It made an eye-popping five-year, $500 million deal with dominant streaming platform Netflix to license its biggest TV content brand, “The Walking Dead,” in a co-exclusive deal that allows the brand to stream the content on both Netflix and AMC's own…...

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mediapost.com > publications > article > 415783

World Gets 'Smart' With Gadgets From 1960s TV Spy Spoof

2+ mon, 1+ day ago   (666+ words) A recent PrizePicks commercial that used a shoe phone had me wondering if the spot was inspired by “Get Smart.” “Get Smart” was the well-remembered 1960s comedy series created by Mel Brooks and Buck Henry about a bumbling secret agent, Maxwell…...

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mediapost.com > publications > article > 415754

Pricing, Demand For World Cup Branded 'Hydration' Breaks 06/15/2026

2+ mon, 3+ day ago   (311+ words) FIFA, the world organization for the sport, is moving in that direction with new “hydration” three-minute breaks -- one each occurring during the traditional 45 minutes of nonstop action that has existed for the sport. In part, this was pushed because of…...

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mediapost.com > publications > article > 415754 > pricing-demand-for-world-cup-branded-hydration.html

Pricing, Demand For World Cup Branded 'Hydration' Breaks

2+ mon, 3+ day ago   (311+ words) FIFA, the world organization for the sport, is moving in that direction with new “hydration” three-minute breaks -- one each occurring during the traditional 45 minutes of nonstop action that has existed for the sport. In part, this was pushed because of…...

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mediapost.com > publications > article > 415309 > mandalorian-and-grogu-rockets-to-102m-leads-ho.html

'Mandalorian And Grogu' Rockets To $102M, Leads Holiday Weekend Box Office

2+ mon, 3+ week ago   (265+ words) “Star Wars: The Mandalorian and Grogu” rocketed to a leading $102 million opening on Memorial Day weekend, according to IMDb's Box Office Mojo. According to Rotten Tomatoes, the movie earned an 89% positive score from moviegoers and received other high audience-exit scores....

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mediapost.com > publications > article > 414519 > burger-king-teams-up-with-latest-star-wars-film.html

Burger King Teams Up With Latest 'Star Wars' Film

3+ mon, 2+ week ago   (167+ words) 04/23/2026 MediaPost Burger King will be rolling out its latest intergalactic partnership with the newest “Star Wars” film. Beginning May 4, the chain will release a limited-time menu based on “Star Wars: The Mandalorian and Grogu,” which hits theaters on May 22. “Star…...

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mediapost.com > publications > article > 410430 > gatorade-calls-back-to-1987-with-stranger-things.html

Gatorade Calls Back To 1987 With 'Stranger Things' Partnership

6+ mon, 3+ week ago   (305+ words) Ahead of the upcoming debut of the fifth and final season of “Stranger Things” later this month, Gatorade partnered with Netflix for ads simultaneously celebrating the sci-series and a 1987 campaign for the PepsiCo-owned sports drink brand. The fifth series of…...